The DIMSUM project started since May 2016, to plan out and execute the entire branding campaign took a duration of half a year process. We were involved with their branding, pre-launch, launching campaign, festive season design, and event design. Joining the Star Media Group family at 2016, DIMSUM is a brand new over the top [OTT] service that provides a cue of the Best Asian Contents.
Its library of content includes movies, dramas, documentaries, variety and kids shows from China, Japan, Taiwan, Hong Kong, Thailand, South Korea, Singapore and Malaysia. DIMSUM makes it easier for viewers to search and stream Asian contents they desire over the Internet without hassle, as it is accessible anytime anywhere.