Golden Screen Cinema

Golden Screen Cinema

Concept Development, Art Direction, Print, Digital

2018

INTRODUCTION

Golden Screen Cinema Sdn Bhd [GSC] is the leading a film exhibitor and distributor in Malaysia. GSC operates a total of 349 screens in 40 locations across Malaysia and Vietnam and they aspire to become a regional cinema and content operator that is recognized for providing quality total movie entertainment. Being the largest multiplex in Southeast Asia with its 21-screen GSC Mid Valley Megamall, GSC continually strives to provide the most experiential audio visual enjoyment for its customers.

WHAT WE DID

Our services to GSC are divided to 3 different categories, Movie Promotional Collaterals, In-house Promotional Collaterals (e.g movie tickets, merchandise) and In-house Product Collaterals (e.g Popcorn, nachos, nuggets)

All efforts were put to follow the guidelines provided by the resourceful marketing team and to try and think out of the box in order to test the different ways of creating interesting visuals that conveys the same message.